Workshop Presenters


    “The Evolution of a Startup begins with the Entrepreneur!”

    “Innovation is the Cart, and Entrepreneurs are the Horses. We focus too much on loading up the cart, we need to focus on Entrepreneurs to commercialize the load, if we want to create jobs and grow the economy.” - Jim Clifton, Chairman & CEO of Gallup and Author of The Coming Jobs War


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    Attendees must register to have access to certain breakout events and experiences during Entrepreneur Day.  The registration may enter the attendee into multiple raffles to win prizes (must be in attendance to win).

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    Click to View and Print the updated Event Schedule (9/1/13) 



    1) Our outdoor Farmers Mercado Tented area workshop! (located on 8th Avenue and J Street)


    2) Our Lounge and Learn™ workshop! to be held at the Cat Eye Club (located at 377 1/2 7th Avenue, between Lucky’s Diner and The Blind Burro) Starting at 12:00 Noon!  GoDaddy will be our first presenter:  See a preview-

    Last year we held our workshops outdoors. This year, we plan to have our workshops inside some of the establishments within the Entrepreneur Day venue on J Street!

    We will have access to internet, project screen, audio/visual and comfortable seats to Lounge & Learn™ and interact with our presenters and fellow entrepreneurs.

    Discover – Recognize – Collaborate and Celebrate Entrepreneurship.


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    Digitaria – Social Media









    Carlos Heredia - Access to Capital

    Carlos Heredia – Access to Capital
















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    The GoDaddy Workshop in at the Cat Eye Club (located at 377 1/2 7th ave, between Lucky’s Diner and The Blind Burro)



    12:00 Noon- GoDaddy – Getting a web site presence up in 5 easy steps.  Learn how to get your personal or business web site up in easy steps.

    See a preview of GoDaddy’s Workshop-

    Get Your Website Online in 5 Easy Steps


    With all of the hats you wear managing your business, getting a website up and running can seem a little overwhelming, but it’s easier than you think.  Join us for this 1 hour workshop that takes the mystery and complexity out of building and publishing your website. Go Daddy Web Experts will take the “tech” out of website building and help you understand:

    ·         The basics you need to get started

    ·         How to choose a good website name

    ·         Cost-effective options for building your site

    ·         The key elements of a successful website


    1:00PM - Digitaria – Social Media, PR on the Web



    Stephanie Shkolnik is the Social Media Director at San Diego’s largest digital marketing agency, Digitaria.  Stephanie bridges the gap between traditional and social communications through the development of social media strategies that connect brands with the people who matter most to them. Stephanie’s modern digital vision finds a place for Fortune 500 and other companies in this new world, as she closely monitors online trends and new technologies to keep clients current and relevant. Stephanie has had great success identifying social influencers and understanding their need to engage in marketing initiatives, which enables her clients to remain relevant both online and offline. Stephanie was named one of iMedia’s Hottest Marketer’s of 2012.




    2:00PM at the Lounge & Learn in the Cat Eye Club - Embark Law – Introduction to Partnership/Co-Founder Contracts, Pre-Entity and Entity Formation and (Intellectual Property)




    3:00PM to 4:00PM in the Cat Eye Club – The Importance of Branding and Logo Design – Handcrafted Brands by Jeremiah Gardner



    At the Farmer’s Mercado Workshop Tent located at 8th Ave and J Street.

    Catt White CFW headshot 0413

    public market

    Presenting at 12:00 noon.  Welcoming Catt Fields White as one our special guest appearances, conducting a FREE Farmer’s Market Vendor 101 workshop.

    Catt Fields White is the Director of SD Weekly Markets, developing and managing farmers’ markets including San Diego’s largest, the Little Italy Mercato, and the new Fishermen’s Farmers’ Market in Pt Loma. She encourages entrepreneurship through monthly Vendor 101 classes and is Co-Founder of the San Diego Public Market, a 92,000 square foot permanent, soon to be full-time indoor-outdoor market and micro-business hub being developed just east of downtown in Barrio Logan.

    Catt has been a restaurant owner, developer, project manager and consultant, and has published a restaurant industry trade journal. She classifies herself as a serial entrepreneur and she writes about food, farms, restaurants and marketing for regional and national magazines and websites. She serves on the Boards of Directors of the California Restaurant Association and the Little Italy Association, has served as a Director of the Western Publications Association and is actively involved with Slow Food Urban San Diego, Les Dames Escoffier, and other professional associations and charitable foundations. Find her at


    Presenting at 1:00PM at the Farmer’s Mercado Workshop. Randy Apuzzo is Co-Founder and President of Variable Action.  Variable Action is the creator of the Zesty content management system.  Randy and his team built Zesty after noticing a problem when it came to businesses wanting to build a website:  They were either stuck with a professional website that they couldn’t control, or they had to create a do-it-yourself website that lacked the professional design and functionality essential for business growth.  Thus, Zesty was born.  It is the first content management system designed to allow small businesses the design and functionality of a professional website but even better control than a do-it-yourself website.

    Variable Action also runs two programs that help small businesses in San Diego obtain their first business websites. The Zesty Incubator is a business initiative in partnership with University of San Diego.  Over the course of a semester, marketing students create three different websites and marketing plans for six local businesses, vying to have their work picked by the businesses. The Zesty Workshop gives small business owners, working directly with web professionals, a new business website in a day.

    randy apuzzo




    Presenting at 2:00PM at the Farmer’s Mercado Worshop-  Brand promotions by Blue Sky Marketing.  Corey Zirlin is the Chief Operating Officer for his family’s business  Blue Sky Marketing started out of the family’s house and grew to double digit million dollar sales and employs representatives across the US, servicing startups, entrepreneurs to Fortune 500 companies.

    corey zirlin Corey is the Entrepreneur focused on integrated digital marketing within the advertising specialties industry.  An expert in small business development including Marketing/Sales, Technology, Accounting/Finance. Specialties: Operations, Digital Marketing/Sales, New Product Development, Electrical Engineering, Manufacturing. MBA from Northwestern University and his BSEE from the University of Kansas.


    Case Study of two Farmer’s Market success stories from 3:00PM to 4:00PM  (Teal Gallerie and Homemade Harvey)

    teagallerie with marie

     Maria Harrision

    At Entrepreneur Day 2013 Farmer’s Mercado Workshop, hear Maria share her story of founding Tea Gallerie, starting in her living room and growing her business from the Farmer’s Market to a 2,500 sqft warehouse office facility, and growing her brand nationwide. Be inspired and Get ready to ask her questions!


    Theresa Kiene, CEO   Matt Kiene, President



    Theresa Kiene, CEO  and  Matt Kiene, President

    Theresa Kiene is proud to have been born and raised in California – a state with so many wonderful resources, especially fresh, delicious produce and warm cloudless January 1st’s.  Healthy living and fitness are synonymous with California and that works for her.  Over a long career in television (it’s LA, after all), Theresa worked as a creative executive at CBS, Fox, Twentieth Television, and Lifetime TV. During this fruitful period, she also met her then future husband Matt on a blind date and three years later began developing three daughters along with the TV shows.

    A self-proclaimed foodie, classical dance lover and nutrition advocate, Theresa first began preparing healthy organic meals for her friends, family and neighbors. She’d loved food since childhood. Theresa’s family loved to cook but never read a label. By her first child, Theresa started reading labels. Soon she enjoyed making dishes that were simple, healthy and delicious – the way Mother Nature intended. Passion became mission after fat Matt despaired that no diet could help him.

    Once she realized that her children were rarely sick or had doctor visits and her husband had shed enough weight to become literally one-fifth the man he’d been before, she had her first Ah-harvey moment. A Pouch. No more spoons or forks. Just squeeze while walking, biking, driving… perfect for an on-the-go lifestyle – others might also want a simple, delicious solution for their frantic lifestyles.

    That’s when Theresa began creating little portion-controlled pouches of blended fruit. Simple, pure, organic and delicious. Hello Homemade harvey!

    Matt Kiene, President

    Matt is an American Buffet. Born in Kansas (where he gets his Midwestern friendliness), educated in Washington D.C. (where he gets his love of politics and marble monuments), then a corporate lawyer in New York City and Los Angeles (it didn’t make any difference, he still sounds like Gomer Pyle). However, once in Los Angeles, Matt started writing spec scripts of his favorite TV shows for fun.

    Notwithstanding the disapproval of his 70-year-old mother in Topeka, Matt soon left the law to write and produce television shows. He spent a happy 12 years working on shows that included LA LawLaw & Order and Buffy the Vampire Slayer. During this time, he met Theresa on a blind date and after getting married (to the approval of his 75-year-old mother in Topeka) they began popping out children like a pez dispenser. Although Theresa ultimately lost her pregnancy weight, Matt kept his, took on hers, and continued gaining.

    When Theresa introduced fruit and veggie portion control in the form of the first proto-harveys, Matt began the journey of losing 48 lbs., got excited, joined a gym, got more excited, trained for a triathalon and got an idea. To the disapproval of his 82-year-old mother in Topeka (who’d finally accepted why he “threw away a perfectly good law degree”) Matt left television to start Homemade harvey with Theresa.  It’s been a family affair ever since.



  • Entrepreneur Day Schedule


    • September 27, 2013
      • 6:00 pm - 9:30 pmA paid ticketed event- Friday Evening Business Networking with Food & Beverages, along with our sponsors and exhibitors, TasteMasters Guest Panelist, ending with our 2013 E-wards. Open to the public. Join our eNewsletter to receive updated information.
    • September 28, 2013
      • 10:50 am - 4:00 pmEntrepreneur Day 2013- Exhibitors, Pop-Up Offices, Consultants, Startup Demonstrations, Product Sampling, Raffles, Give-aways, Fashion Style Art Show & Lounge, Guest Speakers/Presenters, Lounge & Learn Workshops, Main Stage Elevator Pitch Contest for Cash and Prizes, Mobile Apps, and Interactive Events. Join our eNewsletter to receive updated information.
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