Special Entrepreneur Speakers


    “The Evolution of a Startup begins with the Entrepreneur!”

    “Innovation is the Cart, and Entrepreneurs are the Horses. We focus too much on loading up the cart, we need to focus on Entrepreneurs to commercialize the load, if we want to create jobs and grow the economy.” - Jim Clifton, Chairman & CEO of Gallup and Author of The Coming Jobs War


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    Attendees must register to have access to certain breakout events and experiences during Entrepreneur Day.  The registration may enter the attendee into multiple raffles to win prizes (must be in attendance to win).

    or select link http://register.sdentrepreneurday.com/ 

    Click to View and Print the updated Event Schedule (9/10/13) 



    Friday Evening, September 27th (Attendees must register to attend  http://register.sdentrepreneurday.com/) on the TasteMakers Panel meet the following San Diego Entrepreneurs:





    Ty Hauter started as a doorman at Limelight in Chicago and worked his way up in the hospitality industry, bartending and managing multiple clubs there before moving to San Diego in 1990. With more than 600+ employees and $30 million in projects and operations just in 2012, Ty has made a name for himself in San Diego, most notably in the community of East Village. Ty and his company Good Time Design started with The Double Deuce, Tipsy Crow and former Whiskey Girl. Since then, the company has grown, now operating more than 12 restaurants and bars throughout the city.




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    Celeste Hilling, founder and CEO of Skin Authority.  Founded in 2003, based in Carlsbad, CA Skin Authority is one of the fastest growing skin care brands for men and women, achieving year-after-year growth.


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    Tom Daniel serves as the Executive Vice President of Corporate Development at ForwardMetrics.com. He is responsible for advancing the company’s cloud-based visual planning and project execution software, customer success and growing the customer base.

    Prior to joining ForwardMetrics, Daniel was acting President/CEO at UnderSee Products, a consumer products and software development start-up. Daniel also worked as President/CEO at Market Tech Media Corporation and as President/COO at both Contigo Software and Intuit Services Corporation.

    Encinitas-based ForwardMetrics has just taken $1M in a seed funding round, to help companies better conduct their strategic planning. The startup said that the new funding round brings its total raised to $1.75M. http://www.forwardmetrics.com/


      Jon Matsuo - Serial Entrepreneur and Venture Capitalist, Jon served as General Manager and member of the initial Delrina team that created the award winning and popular software package CommSuite which included WinFAX. Delrina was acquired by Symantec in a deal worth $415 million.

    In his latest successful venture, Jon was Senior Vice President of Worldwide Sales of Qpass Inc.  QPass, a venture-backed company which was acquired for $275 million by a publicly-traded company, Amdocs.

    He served as Chief Executive Officer of Enliven Software LLC, formerly Fidesic Corporation.  Jon secured the initial $3 million VC funding (led by Voyager Capital, with participation from Northwest Venture Associates).  Jon led the growth and the repositioning of Fidesic Corporation which was acquired by Enliven Software.  Subsequently, Enliven Software was sold for $71 million.

    Jon served as President of Concur Technologies and Vice President of Marketing for Contact Software International. Jon has over 20 years of proven successful senior leadership experience in the technology industry.  In each of these roles, he helped these market-leading companies create and develop large and new high-growth software segments, and strategic acquisition. He has also served on the Board of Directors or Advisory Boards for several technology and service companies, including Radielle, eTunnels Inc., Detto Technologies and Aimeo Corporation. He served as Director of Layer 7 Technologies, Inc. Jon is based in Seattle, WA with other new ventures in the works. He visits San Diego frequently, having attended the University of San Diego, receiving his Bachelors of Science in Accounting.


    brian hawkins


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    Guest moderator – Brian Hawkins- Director of Consumer Marketing at venture-funded StyleSeek(tm), and instructor at FIDM, UCSD and CIBU.


    On Saturday, September 28th from 12:30PM to 1:30PM on the main stage (must register for seating):

    mark bowles photo   ecoatmlogo

    Welcoming Mark Bowles, serial entrepreneur and last year’s E-wards winner as America’s Finest Entrepreneur shares his Entrepreneur’s Journey that lead him as the founder of ecoATM and the recent sale for $350M cash!  ecoATM is a graduate of San Diego’s CommNexus EvoNexus Incubator program offering free office space and access to mentors and advisors.


    Opening Ceremony Speakers commencing at 10:50AM, Saturday:

    david malmuth
    idea district

    David Malmuth established his development firm in 2010 with a singular focus: to create art-inspired places that transform communities. This passion grows directly from the rebirth that occurred in Times Square and Hollywood as a result of his well-conceived and executed projects. In 2011, David and Pete Garcia formed I.D.E.A. Partners to lead the creation of the I.D.E.A. District in downtown San Diego. This transformative initiative aims to create over 10,000 design jobs in the next 12 years.

    The I.D.E.A. District is a 93-acre sustainable, mixed-use development in Downtown San Diego’s East Village neighborhood that is driven by a design-services job cluster. The District is a living laboratory that fosters creative and collaborative energy in innovation, design, education, and the arts.


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    Raj Lahoti serves as the CEO and Co-Founder of DMV.org: the flagship venture under the Online Guru, Inc. umbrella. DMV.org works to streamline driver-related transactions by bringing together the entire nation’s DMV content state-by-state into a central trusted information source. DMV.org is a portal for automating and optimizing all driver-related needs with a mission ultimately focused on reducing auto-related accidents, supporting a green future for transportation, and being a catalyst for positively impacting people and planet.

    Raj has earned numerous accolades, most recently by Empact100; named as one of the “Top 100 Companies Started by Young Entrepreneurs.”   Raj’s core commitments are to show up to every moment as an integrated being in the highest version of his self, continuous optimization, personal development, and to cultivate of rock star change-makers within the DMV.org family. You can find Raj active in the community practicing yoga, working to mentoring aspiring entrepreneurs, and traveling the world.




    Ulises Elias - For more than 12 years I have gathered a hands on experience in the design, implementation and management of regional economic, business and entrepreneurship development projects, considering two programs funded by the Inter-American Development Bank in Mexico and a high-level business education in Innovation Management in Denmark. Along this process I have developed skills in the definition and implementation of creative and innovative solutions for business and economic projects working on a teamwork basis. Currently I am the coordinator of the business accelerator Minhub and I am an external advisor for Tijuana Economic Development Corporation. As a hobby I am a facilitator Startup Weekends in Mexico and an entrepreneurial community manager in Baja California.




    Flavio Olivieri, CEcD

    Mr. Olivieri has over 23 years of Business Development and Project Management experience focused on US-Mexico relations.   Currently he is CEO of the Tijuana Economic Development Corporation, a Non-Profit business organization that facilitates foreign investment in manufacturing and technology projects within the city of Tijuana and the Calibaja Mega-Region.  Throughout his career he has developed expertise in the areas of Economic Development, Manufacturing, Information Technology, Energy Infrastructure and Medical Tourism.

    He has worked for SAIC, Sempra Energy and AT&T, all with a binational focus.  Currently Mr. Olivieri serves as Chairman of the Board of Serena Senior Care a leading provider in Baja California of assistance and health management services for elder people.  Additionally Mr. Olivieri has served in several business organizations; he was founder and VP of the Tijuana Health Tourism Association and the Baja California Information Technology Cluster.  Also was appointed to the National Sustainability Board for Mexico’s Environmental Management Agency.

    Mr. Olivieri received his Certification as a Certified Economic Development (CEcD) Professional from the International Economic Development Council (IEDC) on June 2013.  He holds a Master’s of Science Degree in Electronic Commerce and an MBA, as well as a Bachelors’ Degree in Industrial Engineering.  He has thought Systems Design and Strategic Planning at Baja California’s State University and the Pacific School of Management in Tijuana.


    Saturday, starting at 2:00PM, on the main stage, Judges for the Elevator Pitch to the Angels:


    Angel Ventures Mexico Alberto Osio Hernandez-Ponsangelventures mexico

    Alberto Osio Hernández-Pons

     Mr. Alberto Osio Hernández-Pons is Founding Member at Angel Ventures Mexico L.P. Mr. Hernández-Pons serves as a Director of Osio Corp. Mr. Osio Hernández-Pons is the Founder of Yolia Health, an Executive at Grupo Herdez, in Mexico and Hormel Foods, in the United States and China. He was in charge of 25 masters and PhD students at MIT, where he is a Legatum Mentor. He was named one of the 30 promises in the thirties by Expansion Magazine.  Mr. Osio Hernández-Pons holds an MBA from MIT Sloan School of Management, where he is a Sloan Fellow, and a Bachelor’s Degree in Business Administration from Anáhuac University (Universidad Anáhuac)

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    Entrepreneur Ari Hoffman, Gobie H20 (as seen on Shark Tank, our Elevator Pitch Judge)

    Ari Hoffman is the Chief Operating Officer at GOBIE h2o, a San Diego based company that encourages responsible consumption through its innovative designs.  GOBIE believes that your health, your time, your environmental impact, and of course your pocket book should be at the forefront of every consumer’s decision making process .  GOBIE’s flagship product is its daily-use, reusable filtered water bottle.  Made from the highest grade materials on the market today, GOBIE’s patented bottle allows for 100 gallons of freshly filtered water with each compostable filter, making bottled water obsolete.  Winner of the 2013 FedEx Small Business Grant Contest, Winner of San Diego’s Cool Company in 2013 by the SDVG, and beating out 57,000 competing companies to be one of 70 organizations featured on ABC’s hit television show “Shark Tank,” GOBIE’s accolades continue to grow.

    Utilizing the companies current exposure and success as leverage, GOBIE has partnered with 1 Billion Thirsty to build drinking wells in one of the poorest countries in the world, Sierra Leone, West Africa.  GOBIE has created a product that helps raise money to support 1 Billion Thirsty’s cause while simultaneously helping to reduce its carbon footprint, further promoting and instilling social entrepreneurship into the very fabric that the company is sewn from. http://www.gobieh2o.com/


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    Entrepreneur Yukon Palmer, FieldLogix (Elevator Pitch Judge)



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    Entrepreneur Stephan Aarstol, (as seen on Shark Tank, our Elevator Pitch Judge)



    Darin Alpert Photo

       Entrepreneur Darin Alpert, COO, Partner (our Elevator Pitch Judge)

       Recently acquired: Find Me Gluten Free

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    Workshop Presenters:

    At the Farmer’s Mercado Workshop Tent located at 8th Ave and J Street.

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    public market








    Presenting at 12:00 noon.  Welcoming Catt Fields White as one our special guest appearances, conducting a FREE Farmer’s Market Vendor 101 workshop.

    Catt Fields White is the Director of SD Weekly Markets, developing and managing farmers’ markets including San Diego’s largest, the Little Italy Mercato, and the new Fishermen’s Farmers’ Market in Pt Loma. She encourages entrepreneurship through monthly Vendor 101 classes and is Co-Founder of the San Diego Public Market, a 92,000 square foot permanent, soon to be full-time indoor-outdoor market and micro-business hub being developed just east of downtown in Barrio Logan.

    Catt has been a restaurant owner, developer, project manager and consultant, and has published a restaurant industry trade journal. She classifies herself as a serial entrepreneur and she writes about food, farms, restaurants and marketing for regional and national magazines and websites. She serves on the Boards of Directors of the California Restaurant Association and the Little Italy Association, has served as a Director of the Western Publications Association and is actively involved with Slow Food Urban San Diego, Les Dames Escoffier, and other professional associations and charitable foundations. Find her at www.sdweeklymarkets.com


    Presenting at 1:00PM at the Farmer’s Mercado Workshop. Randy Apuzzo is Co-Founder and President of Variable Action.  Variable Action is the creator of the Zesty content management system.  Randy and his team built Zesty after noticing a problem when it came to businesses wanting to build a website:  They were either stuck with a professional website that they couldn’t control, or they had to create a do-it-yourself website that lacked the professional design and functionality essential for business growth.  Thus, Zesty was born.  It is the first content management system designed to allow small businesses the design and functionality of a professional website but even better control than a do-it-yourself website.

    Variable Action also runs two programs that help small businesses in San Diego obtain their first business websites. The Zesty Incubator is a business initiative in partnership with University of San Diego.  Over the course of a semester, marketing students create three different websites and marketing plans for six local businesses, vying to have their work picked by the businesses. The Zesty Workshop gives small business owners, working directly with web professionals, a new business website in a day.

    randy apuzzo




    Presenting at 2:00PM at the Farmer’s Mercado Worshop-  Brand promotions by Blue Sky Marketing.  Corey Zirlin is the Chief Operating Officer for his family’s business www.BuyBlueSky.com.  Blue Sky Marketing started out of the family’s house and grew to double digit million dollar sales and employs representatives across the US, servicing startups, entrepreneurs to Fortune 500 companies.

    corey zirlin Corey is the Entrepreneur focused on integrated digital marketing within the advertising specialties industry.  An expert in small business development including Marketing/Sales, Technology, Accounting/Finance. Specialties: Operations, Digital Marketing/Sales, New Product Development, Electrical Engineering, Manufacturing. MBA from Northwestern University and his BSEE from the University of Kansas.





    Case Study of two Farmer’s Market success stories from 3:00PM to 4:00PM  (Teal Gallerie and Homemade Harvey)

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     Maria Harrision

    At Entrepreneur Day 2013 Farmer’s Mercado Workshop, hear Maria share her story of founding Tea Gallerie, starting in her living room and growing her business from the Farmer’s Market to a 2,500 sqft warehouse office facility, and growing her brand nationwide. Be inspired and Get ready to ask her questions!


    Theresa Kiene, CEO   Matt Kiene, President



    Theresa Kiene, CEO  and  Matt Kiene, President

    Theresa Kiene is proud to have been born and raised in California – a state with so many wonderful resources, especially fresh, delicious produce and warm cloudless January 1st’s.  Healthy living and fitness are synonymous with California and that works for her.  Over a long career in television (it’s LA, after all), Theresa worked as a creative executive at CBS, Fox, Twentieth Television, and Lifetime TV. During this fruitful period, she also met her then future husband Matt on a blind date and three years later began developing three daughters along with the TV shows.

    A self-proclaimed foodie, classical dance lover and nutrition advocate, Theresa first began preparing healthy organic meals for her friends, family and neighbors. She’d loved food since childhood. Theresa’s family loved to cook but never read a label. By her first child, Theresa started reading labels. Soon she enjoyed making dishes that were simple, healthy and delicious – the way Mother Nature intended. Passion became mission after fat Matt despaired that no diet could help him.

    Once she realized that her children were rarely sick or had doctor visits and her husband had shed enough weight to become literally one-fifth the man he’d been before, she had her first Ah-harvey moment. A Pouch. No more spoons or forks. Just squeeze while walking, biking, driving… perfect for an on-the-go lifestyle – others might also want a simple, delicious solution for their frantic lifestyles.

    That’s when Theresa began creating little portion-controlled pouches of blended fruit. Simple, pure, organic and delicious. Hello Homemade harvey!

    Matt Kiene, President

    Matt is an American Buffet. Born in Kansas (where he gets his Midwestern friendliness), educated in Washington D.C. (where he gets his love of politics and marble monuments), then a corporate lawyer in New York City and Los Angeles (it didn’t make any difference, he still sounds like Gomer Pyle). However, once in Los Angeles, Matt started writing spec scripts of his favorite TV shows for fun.

    Notwithstanding the disapproval of his 70-year-old mother in Topeka, Matt soon left the law to write and produce television shows. He spent a happy 12 years working on shows that included LA LawLaw & Order and Buffy the Vampire Slayer. During this time, he met Theresa on a blind date and after getting married (to the approval of his 75-year-old mother in Topeka) they began popping out children like a pez dispenser. Although Theresa ultimately lost her pregnancy weight, Matt kept his, took on hers, and continued gaining.

    When Theresa introduced fruit and veggie portion control in the form of the first proto-harveys, Matt began the journey of losing 48 lbs., got excited, joined a gym, got more excited, trained for a triathalon and got an idea. To the disapproval of his 82-year-old mother in Topeka (who’d finally accepted why he “threw away a perfectly good law degree”) Matt left television to start Homemade harvey with Theresa.  It’s been a family affair ever since.



    The GoDaddy Workshop in at the Cat Eye Club (located at 377 1/2 7th ave, between Lucky’s Diner and The Blind Burro)






    12:00 Noon- GoDaddy – Getting a web site presence up in 5 easy steps.  Learn how to get your personal or business web site up in easy steps.

    See a preview of GoDaddy’s Workshop- http://www.youtube.com/watch?v=4xBkGHJTeSI

    Get Your Website Online in 5 Easy Steps


    With all of the hats you wear managing your business, getting a website up and running can seem a little overwhelming, but it’s easier than you think.  Join us for this 1 hour workshop that takes the mystery and complexity out of building and publishing your website. Go Daddy Web Experts will take the “tech” out of website building and help you understand:

    ·         The basics you need to get started

    ·         How to choose a good website name

    ·         Cost-effective options for building your site

    ·         The key elements of a successful website


    1:00PM - Digitaria – Social Media, PR on the Web








    Stephanie Shkolnik is the Social Media Director at San Diego’s largest digital marketing agency, Digitaria.  Stephanie bridges the gap between traditional and social communications through the development of social media strategies that connect brands with the people who matter most to them. Stephanie’s modern digital vision finds a place for Fortune 500 and other companies in this new world, as she closely monitors online trends and new technologies to keep clients current and relevant. Stephanie has had great success identifying social influencers and understanding their need to engage in marketing initiatives, which enables her clients to remain relevant both online and offline. Stephanie was named one of iMedia’s Hottest Marketer’s of 2012.







    2:00PM at the Lounge & Learn in the Cat Eye Club - Embark Law – Introduction to Partnership/Co-Founder Contracts, Pre-Entity and Entity Formation and (Intellectual Property)








    3:00PM to 4:00PM in the Cat Eye Club – The Importance of Branding and Logo Design – Handcrafted Brands by Jeremiah Gardner



    Stop by the Hiscox Small Business Insurance booth at San Diego Entrepreneur Day and tell them your company story for the chance to win great prizes. All interviews will be recorded and promoted on the Hiscox Small Business Blog and their social media channels.  To learn more about Hiscox Small Business Insurance, visit: http://www.hiscoxusa.com/small-business-insurance/

    Share your secrets for entrepreneurial success to win:

    1st prize – Admission to ONTRApalooza – The Ultimate Event for Business Rockstars, Oct. 2-3 in Santa Barbara.http://ontrapalooza.com/ ONTRApalooza
    2nd prize – Annual subscription to pitch engine for creating social media press releases.
    3rd prize – One-year premium subscription to LinkedIn.

    On Saturday, get interviewed by the representatives from Hiscox Small Business Insurance and share your company’s story-

    Tiffany Johnson-Winbush_Headshot

    Tiffany Winbush:  Tiffany is Social Media Manager for Hiscox USA responsible for driving engagement across its social media channels, as well as publishing the Hiscox Small Business blog. Tiffany joined Hiscox in February 2013 and has a M.A. in Communications Management from New York University.

    Hunter_Hoffmann jpg

    Hunter Hoffmann:  Hunter is Head of US Communications for Hiscox responsible media relations, social media, internal communications and executive messaging.  He joined Hiscox in August 2010 and has a B.A. from Trinity College (CT) and an M.B.A. from Cornell University.


    Attendees must register to have access to certain breakout events and experiences during Entrepreneur Day.  The registration may enter the attendee into multiple raffles to win prizes (must be in attendance to win).

    or select link http://register.sdentrepreneurday.com/ 


    Opening Ceremony Inaugural 2012

    Representatives from US Federal, CA State, City and County of San Diego Inaugural Entrepreneur Day 2012

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  • Entrepreneur Day Schedule


    • September 27, 2013
      • 6:00 pm - 9:30 pmA paid ticketed event- Friday Evening Business Networking with Food & Beverages, along with our sponsors and exhibitors, TasteMasters Guest Panelist, ending with our 2013 E-wards. Open to the public. Join our eNewsletter to receive updated information.
    • September 28, 2013
      • 10:50 am - 4:00 pmEntrepreneur Day 2013- Exhibitors, Pop-Up Offices, Consultants, Startup Demonstrations, Product Sampling, Raffles, Give-aways, Fashion Style Art Show & Lounge, Guest Speakers/Presenters, Lounge & Learn Workshops, Main Stage Elevator Pitch Contest for Cash and Prizes, Mobile Apps, and Interactive Events. Join our eNewsletter to receive updated information.
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